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Allrecipes / Mars
Key Takeaways
- A popular limited-edition candy is making a comeback after two years off shelves.
- The original version arrived for the Easter season in 2023, but now it is back with a new look.
- The M&M's candy is available exclusively at Target for $4.99 for a limited time.
The candy aisle is constantly overflowing with new additions. New treats don’t just arrive with each holiday anymore—they show up with the turn of nearly every month. In theory, your sweet tooth should always be satisfied. But for some candy lovers, no amount of new releases can fill the void left by their discontinued favorites because, let’s be honest, some snacks are truly irreplaceable.
No matter how many sour candy belts or glow-in-the-dark gummies hit shelves, nothing could ever match the pucker punch of Altoids Sours—until they finally made a comeback. And sometimes those long-lost candies really do return, thanks to fans’ demands and a little hope.
That’s exactly what’s happening right now with one of M&M’s most-missed flavors.
White Chocolate Marshmallow Crispy M&M’s Are Back
M&M’s has experimented with all kinds of fillings over the years—from carrot cake to caramel to coconut—but few stirred the kind of loyalty that limited-edition White Chocolate Marshmallow Crispy M&M’s did. After two years off the shelves, they’re officially back, and fans are thrilled.
“Crispy M&M’s were my all-time favorite! Trying these is a MUST,” one excited fan shared.
And once you try them, it’s easy to see why. Think of the soft, chewy crunch of a Rice Krispies treat wrapped in creamy white chocolate and shrunk into a perfectly poppable candy shell. It’s everything you love about the classic snack, with the signature M&M’s spin.
The original version debuted briefly during the 2023 Easter season. They came in pastel yellow and blue shades, filled with a crisp marshmallow center and coated in white chocolate. They were meant to be a seasonal special, but M&M’s may not have realized there was a hit on their hands.
“These became my addiction! I even had 24 bags shipped to me,” one fan confessed. “I don’t like candy, but these, I couldn’t stop eating. Fan for life!”
They never became a viral sensation, but to the people who tried them, they were unforgettable. And now, they’re back—with a new look and (hopefully) a longer shelf life.
Allrecipes / Mars
The latest version features a fresh look with royal blue, cream, and white shells. But, the formula is the same: crisp marshmallow center, smooth white chocolate, classic M&M’s crunch.
Right now, the candies are available exclusively at Target. We’re not yet sure just how long they’ll stick around, but Target’s summer-themed candy promos—complete with sunglasses, flip-flops, and slogans like “reimagine summer fun”—suggest they’ll be here at least through the warmer months.
And while they’re here, fans are already dreaming up the ultimate snack combo: Rice Krispies treats made with Marshmallow Crispy M&M’s.
“So you’re telling me I can have Rice Krispies treat M&M’s… and make M&M's Rice Krispies with Rice Krispies M&M’s? My life is complete,” one fan joked.
You can grab a 7.4-ounce shareable bag for $4.99 in Target stores and online. If you missed them the first time, now is your chance to try one of the rumored best M&M’s of all time—and find out why some fans never stopped craving them.
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