Celsius Is Releasing a First-of-Its-Kind Product for the Brand

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Celsius is most well-known for its energy drink products that promise to provide “essential energy,” “accelerated metabolism,” and “burn body fat,” which is all part of its mission to Live Fit. The brand is quickly becoming a household name—beaten out only by long-standing brands Red Bull and Monster.

What might make Celsius so appealing to customers is its ever-growing portfolio of flavors and products. Because, unlike some energy drinks that only offer a handful of flavors, Celsius boasts 24 flavors of its flagship sparkling energy drink, three fizz-free flavors, and six flavors of its “Essentials” line—with exclusive or limited-time flavors being released as well. 

With a constant stream of new flavors to try, there seems to be a Celsius varietal for everyone. Seriously, the brand even sells Celsius On-The-Go sticks to provide a more portable energy drink than the one from the can. Simply dump one of the 12 flavor sticks into a bottle of water, and you can have an energy drink mixed up in minutes. 

With the energy drink market thoroughly saturated, Celsius is turning to an entirely new category in wellness beverages with the launch of Celsius Hydration. 

Celsius Releases New Celsius Hydration

Celsius Hydration is the brand’s first-ever caffeine-free beverage that aims to replenish electrolytes. Much like its Celsius On-The-Go, Celsius Hydration will be sold in packets, so you can bring your hydration anywhere by simply adding the stick to water.

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Celsius is introducing its Hydration line with five fruity flavors, including Fruit Punch, Blue Razz,

Strawberry Watermelon, Arctic Cherry, and Lemon Lime. Each box contains 14 hydration packets and costs $12.99—which is significantly less than some hydration competitors like Liquid I.V. and Gatorade’s Gatorlyte.

Celsius Hydration features essential electrolytes and Vitamin B and is made with zero sugar or caffeine. It clocks in at 15 calories per packet—and significantly less sodium than most hydration competitors. 

Liquid I.V.’s Hydration Multiplier packets can have more than 500 milligrams of sodium per serving, whereas Celsius’ new Hydration packs only have 210 milligrams.

Celsius Hydration is rolling out exclusively on Amazon now, but the brand promises to bring the new electrolyte drink to more retailers soon.

So, now, whether you’re looking for an energy boost or a quick hydration fix, Celsius has you covered on all fronts.

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